Google Has Dropped Google
by Technec10
Several years after Google launched Google Instant, they are killing the default search feature to bring search more inline with mobile devices.
Google Search, commonly referred to as Google Web Search or simply Google, is a web search engine developed by Google. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day.
As of February 2016, it is the most used search engine in the US with 64.0% market share.
The order of search on Google's search-results pages is based, in part, on a priority rank called a "PageRank". Google Search provides many different options for customized search, using Boolean operators such as exclusion, alternatives, and wildcards ("Winston * Churchill" returns "Winston Churchill", "Winston Spencer Churchill", etc.). The same and other options can be specified in a different way on an Advanced Search page.
The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed by Larry Page and Sergey Brin in 1997. Google Search provides several features beyond searching for words. These include synonyms, weather forecasts, time zones, stock quotes, maps, earthquake data, movie showtimes, airports, home listings, and sports scores. There are special features for numbers, dates, and some specific forms, including ranges, prices, temperatures, money and measurement unit conversions, calculations, package tracking, patents, area codes, and language translation. In June 2011 Google introduced "Google Voice Search" to search for spoken, rather than typed, words. In May 2012 Google introduced a Knowledge Graph semantic search feature in the U.S.
After launching Google Instant — Google’s method of showing search results as you type them — several years ago, Google has removed the feature from search effective today.
Google Instant launched in 2010 under the leadership of Marissa Mayer. Mayer called this change a “fundamental shift in search” and the news was covered across all major media when it launched.
Now with the changes in how searchers use mobile — and over 50% of all Google searches being on mobile — Google decided to do away with this feature.
Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant.
Because Google is the most popular search engine, many webmasters have become eager to influence their website's Google rankings. An industry of consultants has arisen to help websites increase their rankings on Google and on other search engines. This field, called search engine optimization, attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings to draw more searchers to their client's sites. Search engine optimization encompasses both "on page" factors (like body copy, title elements, H1 heading elements and image alt attribute values) and Off Page Optimization factors (like anchor text and PageRank). The general idea is to affect Google's relevance algorithm by incorporating the keywords being targeted in various places "on page", in particular the title element and the body copy (note: the higher up in the page, presumably the better its keyword prominence and thus the ranking). Too many occurrences of the keyword, however, cause the page to look suspect to Google's spam checking algorithms. Google has published guidelines for website owners who would like to raise their rankings when using legitimate optimization consultants. It has been hypothesized, and, allegedly, is the opinion of the owner of one business about which there have been numerous complaints, that negative publicity, for example, numerous consumer complaints, may serve as well to elevate page rank on Google Search as favorable comments. The particular problem addressed in The New York Times article, which involvedDecorMyEyes, was addressed shortly thereafter by an undisclosed fix in the Google algorithm. According to Google, it was not the frequently published consumer complaints about DecorMyEyes which resulted in the high ranking but mentions on news websites of events which affected the firm such as legal actions against it. Google Search Consolehelps to check for websites that use duplicate or copyright content.
Google's search engine normally accepts queries as a simple text, and breaks up the user's text into a sequence of search terms, which will usually be words that are to occur in the results, but one can also use Boolean operators, such as quotations marks (") for a phrase, a prefix such as "+", "-" for qualified terms (no longer valid, the '+' was removed from Google on October 19, 2011), or one of several advanced operators, such as "site:". The webpages of "Google Search Basics". describe each of these additional queries and options. Google's Advanced Search web form gives several additional fields which may be used to qualify searches by such criteria as date of first retrieval.
the logo on Google's webpage will change to a special version, known as a "Google Doodle". This is a picture, drawing, or animation that includes the logo. It is usually done for a special event or day although not all of them are well known. Clicking on the Doodle links to a string of Google search results about the topic. The first was a reference to the Burning Man Festival in 1998, and others have been produced for the birthdays of notable people like Albert Einstein, historical events like the interlocking Lego block's 50th anniversary and holidays like Valentine's Day. Some Google Doodles have interactivity beyond a simple search, such as the famous "Google Pacman" version that appeared on May 21, 2010.
n June 2017, Google expanded its search results to cover available job listings. The data is aggregated from various major job boards and collected by analyzing company homepages. Initially only available in English, the feature aims to simplify finding jobs suitable for each user.
Searches made by search engines, including Google, leave traces. This raises concerns about privacy. In principle, if details of a user's searches are found, those with access to the information—principally state agencies responsible for law enforcement and similar matters—can make deductions about the user's activities. This has been used for the detection and prosecution of lawbreakers; for example a murderer was found and convicted after searching for terms such as "tips with killing with a baseball bat".[82]
A search may leave traces both on a computer used to make the search, and in records kept by the search provider. When using a search engine through a browser program on a computer, search terms and other information may be stored on the computer by default, unless the browser is set not to do this, or they are erased. Saved terms may be discovered on forensic analysis of the computer. An Internet Service Provider (ISP) or search engine provider may store records which relate search terms to an IP address and a time. Whether such logs are kept, and access to them by law enforcement agencies, is subject to legislation in different jurisdictions and working practices; the law may mandate, prohibit, or say nothing about logging of various types of information. Some search engines, located in jurisdictions where it is not illegal, make a feature of not storing user search information.
Google Instant was a feature that displayed suggested results while the user typed.[91]It was introduced in the US on September 8, 2010. In concert with the Google Instant launch, Google disabled the ability of users to choose to see more than 10 search results per page. At the time of the announcement, Google expected Instant to save users 2 to 5 seconds in every search, collectively about 11 million seconds per hour.[92] Search engine marketing experts speculated that Google Instant would have a great impact on local and paid search.[93] Google Search is a turn from a static HTML page into an AJAX application.[94]
Instant Search could be be disabled via Google's "preferences" menu, but autocomplete-style search suggestions could not be disabled, by intention.[95]
The publication 2600: The Hacker Quarterly compiled a list of words that Google Instant did not show. Most banned terms are those considered rude, but some apparently irrelevant searches including "Myleak" are removed.
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